Yeo's Company Background

           Yeo Hiap Seng is not known to many, which started its humble beginning at a little shop in China, making soy sauce out of Zhangzhou, Fujian Province. The stepping stone of Yeo’s, set up by founder, Mr Yeo Keng Lian in 1990, the YEO’s family uprooted the business from China and brought it across to “Nanyang” in the 1930s. With its continuous dedication to bring across the best soy sauce to the consumers, business quickly flourished and in a short time, the product became a household item that many Singaporeans mush have in their daily cooking. The company was the first in the world to package its Asian drinks in Tetra Brik aseptic container using UHT process.
          Today, Yeo’s Malaysia serves as an important manufacturing centre for Yeo’s Global Distribution for Indonesia, New Zealand, Australia, Europe, IndoChina and the US, making it a leading food and beverage company with international presence. Yeo Hiap Seng Malaysia Bhd. is one of the leading food and beverages groups in the Malaysian and Singapore markets. The Petaling Jaya-based company produces a range of foods and carbonated and noncarbonated beverages under the brands Yeo's, Goodtaste, SoyRich, and Cintan. Core product areas include soy milk, tea, and instant noodles. In addition, Yeo's product range includes canned goods, such as curries, coconut, and the like; sugarcane-based drinks and chrysanthemum tea.