Rebranding Of Soy Drink

Before rebranding

* White colour
* Have picture of many soy bean
* Size is13cm x 5.5cm                                            
* Water of content is 250ml









 


During rebranding

We decide to change the

·      Colour

·      Pattern in front of the packaging / design

·      Size

·      Water of content

·      Font for brand name

·      Addition of braille writing

After rebranding

• ·     White colour
• ·         Pattern is more simple design
• ·         Font “Forte” for brand name
• ·         Size is 8.5cm x 4.8cm
• ·         Content of water is 200ml
• ·         Have braille writting

Cousin Of Soy's Family!

Black Bean 

Rich in Vitamin B1 and B2, and low in carbohydrates, this high-fiber, high-protein Black Bean helps reduce cholesterol level, prevent fat buildup in the body and lower the risk of diabetes and weight gain. It is also packed with a higher amount of antioxidants than its other counterparts, due to its dark seed coat. With its black and shiny shell-like appearance, the black soy bean is also referred to as “turtle beans”.

Green Bean 

Also known as mung bean, green gram or golden gram, Green Bean is high in Vitamin A, B, C and E and is an excellent source of many minerals such as potassium, magnesium, calcium and iron. With its low fat content, Green Bean is the ideal choice in our daily diet as it is rich in fiber and protein. It is also a popular ingredient used in Chinese cooking to help eliminate toxics and “heat” in the body.

Benefits of SOY

• Rich source of complete proteinContains all the 8 essential amino acids that your body needs for proper growth and development.  Protein gives you stronger and healthier hair, more supple skin, faster muscle recovery and speedier healing of wounds and scars.
   
• Rich in calciumFor stronger bones and teeth, easier weight control and healthy blood pressure.
   
• Rich in anti-oxidants Helps your body to fight harmful free radicals that attack your healthy cells. For a stronger immune system, a healthier heart and more youthful skin.
   
• Rich in ironFor better blood circulation, a more energized body, better immunity and better quality of sleep.
   
• Helps in weight lossHigh in goodness and low in calories. Take Soy during snack time as it makes you feel full faster so that you eat lesser.
   
• Helps prevent cancer and osteoporosisPromotes stronger and more agile bones. Contains natural isoflavones which help in suppressing the growth of cancer cells.
   
• Lactose and Cholesterol freeLactose is natural sugar found in cow’s milk and since soy milk does not come from a cow, it is free from lactose and is therefore, a healthy alternative for those who are lactose-intolerant or allergic to milk. It helps lower cholesterol level to prevent illnesses like heart diseases.

Yeo's Company Background

           Yeo Hiap Seng is not known to many, which started its humble beginning at a little shop in China, making soy sauce out of Zhangzhou, Fujian Province. The stepping stone of Yeo’s, set up by founder, Mr Yeo Keng Lian in 1990, the YEO’s family uprooted the business from China and brought it across to “Nanyang” in the 1930s. With its continuous dedication to bring across the best soy sauce to the consumers, business quickly flourished and in a short time, the product became a household item that many Singaporeans mush have in their daily cooking. The company was the first in the world to package its Asian drinks in Tetra Brik aseptic container using UHT process.
          Today, Yeo’s Malaysia serves as an important manufacturing centre for Yeo’s Global Distribution for Indonesia, New Zealand, Australia, Europe, IndoChina and the US, making it a leading food and beverage company with international presence. Yeo Hiap Seng Malaysia Bhd. is one of the leading food and beverages groups in the Malaysian and Singapore markets. The Petaling Jaya-based company produces a range of foods and carbonated and noncarbonated beverages under the brands Yeo's, Goodtaste, SoyRich, and Cintan. Core product areas include soy milk, tea, and instant noodles. In addition, Yeo's product range includes canned goods, such as curries, coconut, and the like; sugarcane-based drinks and chrysanthemum tea.